Creating a well-crafted job posting is an essential part of the hiring process. It can make a big difference in attracting talent. While creating a job description for the vacancy, you always want to avoid the cookie-cutter approach. Creating a job description can take a lot of work for a busy hiring manager. Therefore, hiring companies/agencies need to know the company and job profile they are hiring for. Catchy creative recruitment ads can hook the eyes for a longer time period as compared to conventional and informational ones.
While creating a job posting, one should always keep in mind that it is the introduction of the company to a potential employee. So, it needs to be attractive and appealing enough to attract suitable talent.
It is important to sell the job opportunity in a unique and engaging way to acquire many applications rather than just a few. It helps the job stand out from the thousands of boring job descriptions posted on job portals every day.
In order to build a strong social media recruitment strategy, job posters need to determine the type of position and team (full-time employee or part-time employee) that can fulfill the position. For example, you might need someone who can work at regular timings. Whereas, job seekers might want to join a company with a hybrid work model. When you do a job posting on social media platforms, you need to make the hiring post creative and catchy. Write about your company’s offerings in detail and how they can impact the new position you’ve posted for. Emphasize what your company offers and how the new hire will make your team complete. Using interesting copy notes, images, and video ideas can build blocks for your social content and make it interesting.
Today, the world operates from the palm of its hands. We mean to say via mobile phones and often a job poster or recruiter of the company forgets to consider that factor. So, as a recruiter, make sure the job posting should be mobile friendly and the ‘apply link’ should take the user to an easily navigable page and should support all features on every mobile phone.
Every job description should start with a job title, which should invite the designations of candidates. Now, after you have a title for your job posting, it is time to make the description as attractive as possible. The coolest way to make the job description attractive is by making it appealing to your target audience because it is an advertisement for the job and needs to reach out to the masses. Make the advertisement easy to read and full of important information that a candidate might seek in their dream company. Even though a few of the details might sound boring, as a recruiter, it is important to include them.
Do a thorough job analysis before calling up the candidates for line-ups.
From a job analysis, it becomes easy to understand the competencies required in a prospect to perform a certain role in the company. Competency is a set of behaviors, abilities, skills, and knowledge required to perform the job. Competencies can vary from one job to another and also include knowing how to work on a certain software, machine, or tool. Competencies can also be certain certifications and educational degrees or skills such as time management and problem-solving attitude necessary to perform in a job.
As per the best practices, the optimal length of an effective job posting should be around 300-700 words. Longer job postings and descriptions tend to attract fewer candidates.
Describe the job opportunity by keeping it real. Write the job description in a way that helps the candidates visualize a typical day at the office. It will help them to visualize what they actually need to do after selection. Describe perks and benefits in the JD (job description), facilities provided by the company, or any special software/equipment that candidates may get to use.
Every day, a job hunt leads to millions of people scrolling through millions of job postings and typing keywords. It makes SEO very important for the recruitment process, especially while writing job postings. To convey the important things to job-seekers, one may bold the heads like:
Also, in your quest to make the job post unique and desired, do not make up a creative name for the position you are hiring for. A creative hiring post may be attractive on social media platforms but might be misleading as people tend to use quirky words for the position. It might ruin the already established name of the position. For example, if you are looking to hire an operations manager, don’t call the position ‘project pilot’ or ‘attention project pilots’ or ‘hiring project ninjas’.