How NLB Services Helped a US-Based Healthcare Technology Conglomerate Build Its Captive Center in India While Making its Employer Brand Attractive

About the Client

The client is a leading healthcare technology conglomerate with a presence across multiple geographies. They empower stakeholders in the healthcare ecosystem with robust, high-quality, and value-based care. Additionally, the company’s integrated solutions offer automated workflows, streamlined processes, actionable insights, and more.

Highlights

positions were filled by NLB Services to help the client when they initially entered the Indian market and establish operations within 90 days
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offer dropout rate was maintained, while the market was facing 40% dropouts
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The Need for Change | Challenges Encountered

The healthcare technology conglomerate did not have a presence in India. They wanted to enter the Indian market. However, they had a limited understanding of the market dynamics and demographics. The client wanted to set up its captive center in India, however, they were facing issues in building a complete process encapsulating the growth blueprint in India. That’s when they collaborated with NLB Services to recruit the right people at the right time.

Business Goals

  • Enter into the Indian market while creating an employer brand through social media channels, brand awareness campaigns, etc.
  • Ensure that the ecosystem is compliant with the labor laws of India
  • Have a partner who can coach, educate, and share real-time market insights

The Solution That Changed Everything

A co-branding alliance was created between NLB Services and the client that eventually helped the client build a strong employer brand in India. Leveraging the industry expertise of NLB Services, the client was able to navigate and comprehend the intricacies of the Indian market.

  • Through the co-branding alliance between the client and NLB Services, the client leveraged the established presence of NLB Services as a brand and presented their unique value proposition.
  • NLB Services standardized the recruitment process of the client while significantly reducing the time-to-hire.
  • NLB Services leveraged the real-time market data and insights to monitor the availability of talent across key cities.

Business Impact and Results

Impact on candidates

Through the co-branding initiatives of the client and NLB Services, the candidates were able to grab great career opportunities. While landing decent jobs with lucrative packages was the highlight, the candidates also experienced a positive working environment. Getting industry exposure, working with international clients, and developing skills in various domains are some of the benefits the candidates experienced through this alliance.

Impact on business

NLB Services leveraged its expertise in talent acquisition to assist the client in showcasing its unique strengths and EVP to prospective candidates. With the help of the vetted talent community platform, NLB Services effectively filled the first 50+ positions, enabling the client to establish its presence in India within a swift 90-day timeframe to complete the project.

With the implementation of the Quality, Efficiency, Cost, and Risk (QECR) framework, NLB Services ensured that the entire process execution was within the desired budget and timeframe. Moreover, NLB Services ensured that the client’s ecosystem was 100% compliant with the labor laws in India in order to eliminate any risk. Through the result-driven employee engagement and branding initiatives by NLB Services, the client was able to keep an offer dropout rate of 18% while the market was experiencing 40% dropouts.

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    Experts at Work

    What began as an outcome-based project, where the outcome was defined and managed by the customer and NLB was only assigned to provide resources, transformed into a game-changer in the client-NLB relationship.

    We initially deployed a team of 15 expert recruiters, which was quickly ramped up to 30, thanks to the size of our recruitment engine
    We leveraged our AI-based recruitment engine to identify and screen active and passive talent available in the market much before the delivery timelines
    We implemented an agile, scalable and flexible Recruiters on-Demand (ROD) model to help the client find qualified, vetted talent for all open requisitions
    Our focused, structured and dashboard-driven approach helped maintain transparency, built client confidence and resulted in timely project realization

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