2024-06-03
US, GA - Atlanta, Atlanta
Position Type: 4
Job ID: 24-15515
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DESCRIPTION
Corporate Sales Development is seeking a highly motivated, analytical, and self-starting Marketing Operations & Coordinator to join the SME team to plan, execute and monitor marketing campaign results. Other responsibilities include coordination of marketing technology, performance, reporting and data analytics for small business loyalty program database - SkyMiles for Business and our primary digital marketing channels (email and website). This role will report to the Marketing Manager - SME Strategy and will be based in Atlanta.

This position will be responsible for planning and execution of marketing campaigns aimed at driving acquisition and engagement goals of multi-billion dollar Small to Medium-sized Enterprise (SME) program. This role will also support other marketing needs including technical deployment of marketing communications, creation of marketing materials/copy writing, campaign performance analysis and support of sales team.

The position demands a high degree of initiative and drive, and requires the ability to coordinate several priorities simultaneously, including:

Marketing Operations

Manage the SkyMiles for Business digital marketing automation and analytics platform in Marketing Cloud.
Deploy emails to SkyMiles for Business members meeting marketing calendar timelines.
Ability to deploy single and multi-journey communications on Marketing Cloud.
Manage audience segmentation using various data inputs.
Create platform automations to meet the multiple email marketing audience segmentation needs.
Provide performance measurement and reporting, analysis and recommendations of email campaigns and program website.

Marketing

Communicate cross-functionally with program stakeholders on upcoming marketing campaign messaging to ensure alignment.
Support content generation to meet program goals.
Responsible for program collateral for events/showcases.
Create promotion codes and related marketing materials for sales team.
Assist the broader SME team in any capacity needed.

Quals--
WHAT YOU NEED TO SUCCEED (MINIMUM QUALIFICATIONS)

High proficiency in Salesforce Marketing Cloud platform.
Experience in creating queries in SQL.
Successful track record in planning and deployment of digital marketing campaigns.
Ability to report on the performance of marketing campaigns.
Must be a strategic thinker and creative problem solver with superior quantitative, analytical, and decision-making skill.
Copy writing experience.
Ability to work effectively with cross functional teams.
Self-starting attitude and intellectual curiosity.
Highly proficient PC skills including advanced knowledge of Microsoft Excel, Word and PowerPoint are required.
Should have very strong written and oral communication skills and be a solid team player.
Embraces diverse people, thinking and styles.
Consistently makes safety and security, of self and others, the priority.
Must be performing satisfactorily in present position.

WHAT WILL GIVE YOU A COMPETITIVE EDGE (PREFERRED QUALIFICATIONS)

Expert in utilizing Salesforce Marketing Cloud.
Familiarity and/or experience with some or all of the following: SQL.
Quantitative skills to analyze marketing data, interpret results, provide recommendations, and communicate in a clear and concise manner.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. NLB is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, contact HR department by sending an e-mail to notifications@nlbservices.com.

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