Digital Marketing Archives - NLB Services

Driving Business Growth with Strategic Digital Displacement

Digital transformation has had its share of hits and misses over the last decade or so. It has evolved from an over-the-top investment agenda to a research-based strategic investment to attain maximum ROI and uber customer experience (CX).  While organizations were already capturing the opportunities created by modern technologies, such[...]

The Role of Social Media in Talent Acquisition

In today’s digital age, screening résumés and conducting interviews is not enough to recruit quality candidates. Also, the traditional method of putting out job vacancies and waiting for candidates to contact you is a fading trend in most industries. As recruiters compete to hire top talent, it has become increasingly[...]

5 Hacks for a Successful Digital Transformation Strategy

In the last few decades, there have been massive discussions on digital evolution and how it will revolutionize businesses and transform every aspect of our life, be it work or fun. According to a report by IDC, the direct digital transformation (DX) investment will grow at a compound annual growth[...]

Digital Marketing Evolution – Are you prepared for a new digital era?

The digital marketing industry came of age in 2019; and the United States was the hotbed of this digital revolution. For the first time, organizations spent more money on digital marketing than traditional marketing. According to eMarketer, in 2019, companies spent about USD 132 billion on digital ads in the[...]

Digital Marketing – New Battlefield with New Strategy and New Weapons

The year 2019 will go down in history as a landmark year for Digital Marketing, especially in the US. For the first time, digital ad spending will surpass traditional expenditure. According to eMarketer’s forecast published earlier this year, total digital ad spending in the US will grow by 19%, reaching US$[...]