Business Analyst I - NLB Services
2022-11-01
US, GA - Atlanta, Atlanta
Position Type: 4
Job ID: 22-50114
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The Salesforce Marketing Cloud Administrator will be responsible for the conceptual, logical, and physical design of Marketing Cloud product enhancements, including data transformation, automation, and integration. The administrator will be actively involved in scoping and design sessions with business teams to understand business processes and how to improve them on the Salesforce Marketing Cloud platform. This role will actively lead solution design, guide testing strategy, and ensure quality throughout the product development lifecycle. The administrator should have general experience with Sales Cloud, expert experience with Marketing Cloud, and be apprised of the evolving technology stack of the Salesforce platform to create innovative solutions that meets and enhances business process needs.
Job Description
Strategy & Planning
o Being well versed in the strategic direction set by the Sales Innovation team and ensures that it is implemented in the architecture of Marketing Cloud products
o Collaborate with leaders on development of internal product roadmap to align with overarching Salesforce Platform strategic goals
Development & Delivery
o Design, lead and facilitate workshops with key stakeholders to obtain feedback and transform insights into visions, frameworks, and concepts
o Develop and deliver innovative solutions, including solution concepts, to key decision makers which address their issues and needs to drive business value
o Own capital and operational project management in coordination with internal and external stakeholders ensuring timeline and deliverables are met
Leadership & Training
o Act as a consultant, reviewing solutions built on and/or integrated with Marketing Cloud and recommend improvements
o Act as a release manager, approving configuration and coded items to be deployed on the Salesforce platform
o Promote a spirit of business enablement by training fellow colleagues to utilize Salesforce tools and processes more effectively
Innovation & Professional Development
o Continually keep abreast of emerging and best-in-class user experiences and maintain understanding of the capabilities of the Salesforce platform
o Collaborate with colleagues and customers to create innovative prototypes and proofs of concept

Quals--
What will give you a competitive edge (Preferred Qualifications)
Bachelor's degree in relevant field
Salesforce Marketing Cloud certification
Salesforce Admin certification
Certified Scrum Product Owner certification
Understanding of AWS cloud technology platform and services
Knowledge of Agile development principles
General knowledge of Airline industry markets and competitive market position
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