NLB Team, Author at NLB Services

Driving Business Growth with Strategic Digital Displacement

Digital transformation has had its share of hits and misses over the last decade or so. It has evolved from an over-the-top investment agenda to a research-based strategic investment to attain maximum ROI and uber customer experience (CX).  While organizations were already capturing the opportunities created by modern technologies, such[...]

Understanding the New Business Models that Thrive on Technology

Look closely into the digital world and you will realize that modern technologies are not only improving business functions across industries but also are fueling new business models. Netflix, Uber, Amazon and Airbnb are a few examples of this new-age, tech-driven business model. These next-gen businesses leverage modern technologies and[...]

5 Hacks for a Successful Digital Transformation Strategy

In the last few decades, there have been massive discussions on digital evolution and how it will revolutionize businesses and transform every aspect of our life, be it work or fun. According to a report by IDC, the direct digital transformation (DX) investment will grow at a compound annual growth[...]

The Impending Need to Invest in Advanced Cyber Security

Almost all organizations boast an active digital marketplace today, which makes data integrity a matter of grave concern. With a sharp increase in cybercrime cases and Advanced Persistent Threats (APTs) compounding their attacks, organizations can no longer ignore the rising threat of unforeseen cyber attacks and data security breaches in[...]

Digital Marketing Evolution – Are you prepared for a new digital era?

The digital marketing industry came of age in 2019; and the United States was the hotbed of this digital revolution. For the first time, organizations spent more money on digital marketing than traditional marketing. According to eMarketer, in 2019, companies spent about USD 132 billion on digital ads in the[...]